On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses.

Last week, we dove deep into one of the most visible aspects of your digital marketing campaigns—your ad copy! I sat down with our paid marketing program manager Jeff Stevens to get his insights into how advertisers can be most impactful with their ad copy regardless of their industry. If you haven’t heard that episode yet, you can find it here.

This week’s topic: Landing pages that convert

We’ve discussed so many essential aspects of marketing and management for small businesses in this season of the Goal Talk podcast, starting from making a website and identifying your value proposition to managing high potential employees and running digital ad campaigns. This week, I interview Zina Kayyali, the director of our in-house agency, to learn all about another vital aspect of your digital marketing campaigns and the place that the conversions happen: your landing pages.

In the episode, you’ll get the tips and information you need to set up landing pages that not only help with Quality Score but are pretty much guaranteed to inspire the traffic you brought to the page to convert. 

Throughout the episode, we discuss:

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