Google Display campaigns have historically worked best as a branding tool, helping you to reach a wider audience and build awareness about your product or service. But Google has been working in recent years to roll out new targeting options to help advertisers better narrow down their audience and drive conversions, as well as providing more bidding flexibility. Some of these updates have been welcome additions, and the option to Pay for Conversions is one of them. 

What is a Pay for Conversion Campaign?

Well, it’s just how it sounds, even though it kind of sounds too good to be true! With a Pay for Conversion Display campaign, you only pay when someone converts. On top of that, you set a Target CPA goal and Google says you’ll never pay above that amount for a lead. 

Should you test it?

The short answer? Yes! This campaign has great potential to drive lots of traffic to your site without paying a dime.

In these uncertain times with the COVID pandemic, your business may be struggling. A campaign like this can work well to help get your name out there to either your core target audience or you can set it up to have an even broader reach. If you can afford to pay your target CPA amount, then there really is no downside to testing out this campaign type. 

Requirements, Limitations & Cautions

There are some important requirements and things to note about these campaigns. 


First, your account has to have more than 100 conversions in the past 30 days…

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