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In my last post, I covered the significance of Amazon Attribution for helping marketers track a significant volume of conversions. In this post, I’ll explain how to get started.
Setting up your Amazon Attribution account is quick and simple. Currently, Amazon Attribution is available for Vendors and Brand owners with a Seller Central login. Amazon Attribution is an advertiser-first product, but Sellers and Vendors can invite their agencies and partners to help with campaign setup and execution.
Step 1: Register
Step 2: Build a New Order and Generate Amazon Attribution Tags
Once you’re logged in, click on the Advertiser name. Select the respective publisher where the Amazon Attribution tag will be going. Click New Order to begin the process of building your order.
Think of an Order as an overall campaign. If you’re hoping to measure Google search campaigns, select the Upload file option under Creation Method to streamline campaign creation using bulk operations; this lets you bulk-upload up to 100,000 attribution tags. For any other campaigns, use the manual creation method. Be sure to add any products that you’re aiming to drive sales for through this campaign.
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