We’ve all had it happen. You meticulously craft an ecommerce email campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. You implement an obvious and compelling call to action.
And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate.
It could be that your emails are writing checks your click-through destination can’t cash. If you send out a 15% off promotion for dog treats and link your audience to someplace with no mention of the discount, visitors are gonna be confused—and they’ll lose interest in a hurry.
Bottom line: Failing to match the messaging in your email with the copy and visuals on your landing page will hurt your conversion rate.
Maybe you already know it’s a problem, but you feel like you don’t have the resources to pair all of your offers with campaign-specific pages. Fortunately, there’s an easy fix. Here’s why you need to match your emails to your landing pages in your next ecommerce campaign, and how you can do it really, really well.
The Real Reasons Your Email Subscribers Aren’t Buying
Let’s be honest. Sometimes in marketing, you can get away with doing less—and that’s a problem.
Email marketing offers some of the best ROI in the business. When you’ve already got someone’s email address, you can expect them to open 14% of the emails you send, with…