“Humor is subjective,” is something we’ve all heard.
What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not the construction of it.
There are ways to inject humor into your marketing strategy that are almost certain to make people laugh.
If you’ve determined that your local business needs humor to make it stick in the minds of its target audience, then you need to know where to start and what to do next.
In this article I will present four different approaches to help inject humor into your local marketing:
You might be wondering, “what do these terms mean?” And more importantly, how can they be used to make your local marketing campaign stand out from the competition?
Providing you’ve taken the relevant data into account (and determined whether or not this kind of approach will appeal to your best-fit user personas), humor can be a great route to go down.
So, without further ado, I present the four primary approaches.
The Irreverent Approach
To be irreverent you need to, to put it simply, be a little ‘weird’ and a bit edgy. The all-knowing wisdom provider known as Google defines ‘irreverent’ as: ‘Showing a lack of respect for people or things that are generally taken seriously.’
Your first thought when hearing this may be, “When would it make sense for a business to disrespect the people…