In this digital age where around 90% of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never heard of.
Unfortunately, a big chunk of that content is a spammy mess that exists only to build a link, promote things we do not need, and push an agenda that doesn’t care about facts.
Despite all of that, there is always room for more quality content that can put your business on the map. To do that effectively, you need two things – consistency and a strategic approach to content creation.
Why should you have a consistent content publishing schedule?
If you are pumping out mediocre content on a regular basis to try and “trick” Google into favoring you over other domains, you are probably wasting your time. That’s if you want to listen to Google’s own John Mueller.
Now, here’s why this discussion doesn’t really matter. On one side, there is a whole list of stronger search ranking factors to focus on. On the other hand, even if publishing frequency doesn’t directly affect your rankings, there are plenty of other reasons you want to be consistent with your content creation and publishing process.
Some do it because they want to run a newsletter, others simply want to keep their blog fresh and have something to share on their social channels. However, most marketers that look to run content consistently…