Five quick and easy ways to make surveys more effective for content marketing

30-second summary:

  • When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one).
  • Don’t get stuck in your old habits when writing surveys—keep trying new things.
  • Phrase questions in a way to get the most specific and clear answers from your survey respondents. Get granular.
  • When writing surveys, draw connections. How might one question relate to other areas of people’s lives?
  • Fractl’s Creative Strategist shares five powerful ways and details on how you can create successful surveys.

In my (sometimes) humble opinion, well-written surveys can be a reliable and effective method of generating newsworthy content.

Surveys allow you to deeply explore personal beliefs and behaviors. They can be tweaked and tailored specifically for your goals, and they appeal to our seemingly universal need to care way too much about what other people think.

I’ve written a lot of surveys in my time at Fractl, and all that experience has taught me plenty of lessons. So, here are five tips that you can employ today to make your next survey a winner.

Tip #1: Embrace the opportunity of survey creation

As content creators, we get paid to be curious, and that’s awesome. Running a survey is a unique opportunity —…

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