By Alfredo Atanacio, founder UassistME.CO / Inc. 30 Under 30 2012 / Empact100 Showcase
It is undeniable that B2B e-commerce has been rapidly growing over the past few years. However, along with its rapid growth is tougher competition among the industry players. Everybody wants to take the lead, and one proven way to do so is by investing in marketing strategies.
If you are a B2B e-commerce business owner looking for fresh and effective marketing ideas that will help your company grow, you’re at the right place. In this article, I’ll share with you five marketing strategies that I think work best for B2B e-commerce companies today:
1. Content And Inbound Marketing
Investing in search engine optimization (SEO) is one of the most basic, yet effective, marketing strategies that B2B e-commerce companies can use. This strategy can help your website rank higher for certain keywords on various search engines, especially on Google. This is important because these search engines serve as a gateway for leads to discover your products when they are looking for something with an intent to buy.
Here are some examples of this marketing strategy:
• Blogs: Blog posts are an excellent form of content that can significantly increase your brand awareness and website ranking on search engines.
• Premium content: Some examples of premium content include podcasts, webinars and presentations. Premium content is considered to be among the best…