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Link building is an effective means for acquiring backlinks of other websites. A backlink is a string of text linked to other websites with the sole purpose of increasing your traffic. Search engine optimization (SEO) follows a set number of rules depending on its algorithm. It navigates through your pages, deeming their quality and authenticity, thus, ranking them on a search engine. Link building is a complicated process, but it is an absolute necessity for ranking a website. Therefore, the following are some ways to analyze your competitors and build your links in the process.

The initial step for successfully implementing the link building strategy is to identify the competitors. SEO deems the high ranking people on search engine results as your competition. Hence, specific tools for a particular job designed especially for those tasks. These tools are easy to use and can provide you the required results by searching your niche on Google. The application will also give you a comprehensive set of analytics regarding the domain scores and number of links on the page.

Moreover, you will have to make your decision, depending on the provided data. A general understanding of the results is vital. It will help you determine the difficulty of using a keyword, as well as a time frame for your website to mature.

After identifying your competitors, the next step is to analyze their websites and strategy. Conducting a Google search and the…

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