Now that 2020 is well and truly behind us, we can begin looking forward to bigger, better things. That’s right folks, the time is once again upon us to bring out our BrightLocal crystal ball and enlist some of the local search community’s most well-loved experts to help us with some local SEO predictions for the coming year.
But, before we get started thinking about what’s to come for 2021, how did our experts fare with what they predicted in 2020?
Reflecting on 2020’s Local SEO Predictions
A lot happened in 2020, but how many of our experts’ local SEO predictions came true?
Unfortunately, a lot of our pros had hoped 2020 would see a reduction in spam, but with the introduction of new Covid-19 support, resources, and features, plus limited Google My Business support, it seems Google had other things besides spam-fighting to keep them busy…
My prediction for 2020 was right — Google figured it out and eliminated spam! Just kidding — I really said that “I think spam will increase,” and it did. The legal space, garage door, and insurance space, to name a few, are still littered with spam.
Ben Fisher (VP of Marketing, Steady Demand)
I predicted that spam would get worse for 2020 and, boy, was I right.
Tim Capper (Local SEO Consultant, Online Ownership)
We may not have seen the back of spam, but some of our experts did successfully predict some pretty major GMB news.
Last year my prediction was that Google was going to put more effort…