When I first encountered A/B testing, I immediately wanted to become the type of marketer who tested everything. The idea sounded fun to me. Like being a mad scientist running experiments to prove when my work was actually “working.”

Turns out though, there’s always a long list of other things to do first… blog posts to write, campaigns to launch, and don’t get me started on the meetings! I’m not alone in this, either. A lot of marketers are just too darned busy to follow up and optimize the stuff they’ve already shipped. According to HubSpot, only 17% of marketers use landing page A/B tests to improve conversion rates.

My to-do list
A small glimpse of my ever-growing to-do list. Ain’t nobody got time for A/B tests.

Sure, running a split test with one or two variants always sounds easy enough. But once you take a closer look at the process, you realize just how complex it can actually be. You need to make sure you have… 

But—while there will always be a time and place for A/B testing—there’s also now an easier and faster way for marketers to optimize. Smart Traffic is a new Unbounce tool that uses the power of AI and machine learning to get you more conversions. Every day, more marketers are using Smart Traffic to “automagically” optimize their landing pages. But whenever we launch anything new, we like to test it out for ourselves to learn alongside you (and keep you up to speed on what to try next).

Here’s what I learned after taking Smart Traffic for a test…

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