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Are you wondering how to make your content more clickable, shareable, and noticeable on social media?

Open Graph meta tags are the solution.

Here’s how one of our posts looks when shared on Facebook with Open Graph meta tags:

And here’s how it looks without:

merged fb magic 1

In this guide, you’ll learn:

What are Open Graph meta tags?

Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media. 

They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (if Twitter Cards are absent).

You can find them in the <head> section of a webpage. Any tags with og: before a property name are Open Graph tags.

Here are some examples from our guide to becoming an SEO expert:

<meta property="og:title" content="How to Become an SEO Expert (8 Steps)" />
<meta property="og:description" content="Get from SEO newbie to SEO pro in 8 simple steps." />
<meta property="og:image" content="" />

This is how those tags look on Facebook:

og tags 1

Why are Open Graph tags important?

People are arguably more likely to see and click shared content with optimized OG tags, which means more social media traffic to your website.

There are three reasons for this:

  1. They make content more eye-catching in social media feeds.
  2. They tell people what the content is about at a glance.
  3. They help Facebook understand what the content is about, which…

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