Whether you’re commuting by car, bus, or train you may find yourself watching the world — and billboard advertising — go by.
Some billboards can be very entertaining. And according to 2023 research, 49% of adult consumers notice billboard ads more than they did just one year ago.
Billboard advertising isn’t your typical inbound marketing strategy. But it can be a powerful way to build brand awareness and attract customers. It can also work to strengthen other marketing efforts such as blogging, online lead offers, or SEO.
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Billboard advertising is the process of using a large-scale digital or print ad to market a company, brand, product, service, or campaign.
Billboards are typically placed in high-traffic areas, such as along highways and in cities. This helps make sure that they’re seen by the highest number of drivers and pedestrians.
And billboards fall under the category of out-of-home (OOH) advertising. Out-of-home ads can include billboards, bus shelters, wallscapes, and posters.
Billboard advertising is effective for building brand awareness. This is because it broadcasts your business (or product or campaign) to as many people as possible. Because they’re in such busy areas, billboards tend to have the highest number of views and impressions when compared to other marketing methods.
Does billboard advertising…