It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads.
Then, once that campaign runs its course, you start planning the next one.
And so on. (And so on.)
While this cycle can be effective in the short term, it’s just not sustainable. Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion. They also take a lot of effort to execute (and don’t guarantee returns).
Cue the infomercial voiceover: “There has to be a better way!”
Turns out, there is a better way.
If instead, you invest some time developing ‘always-on’ campaigns, you can drive consistent growth in a much more efficient, scalable way. For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot.
There are tons of evergreen landing page campaign possibilities, but we’ve rounded up five that we think every SaaS marketer should have in their arsenal. Keep these ones running 24/7/365 for steady lead generation all year long.
1. The “We Solve Your Problem” Long-Form Landing Page
Do your prospects tend to do a lot of research before they start a new trial or demo your…