An audit is often carried out when the site is under the sanctions of search engines: positions decrease, and traffic drops sharply. In this case, an audit allows you to find errors, fix them, and return to the previous position.
You also need an SEO audit when everything is fine with the site: traffic is growing, and positions are gradually increasing. You can further speed up the growth of the website by identifying and correcting technical issues.
You should perform a detailed site check before starting the work on site’s SEO. It will help to find minor issues and severe problems so that the optimizer can safely work on other ranking factors and promote the site.
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