2020 July 10 MarketingCharts Chart

Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021
Within the next 18 to 24 months digital marketing budgets will return to business-as-usual levels, according to 57 percent of CMOs in recently-released survey data from Gartner, also showing 78 percent aggregate growth for digital ad budgets in the forecast for 2021. 44 percent also said that they face mid-year budget cuts this year due to the global health crisis. MediaPost

HubSpot: A Look Back at How COVID-19 Impacted Businesses in Q2
Up to 60 more sales team email has been sent during the pandemic, seeing open rates 18 percent above pre-COVID levels, with companies sending less email achieving the highest open rates — several of many finding of interest to digital marketers contained in newly-released report data from HubSpot’s weekly performance metrics. HubSpot

Email Draws Lead Generation Budget Dollars: Study
58 percent of marketing professionals and research subscribers in both B2B and B2C say that social media is an effective channel for lead conversion and relationship-building — topping the chart of effective methods according to new survey data, followed by email at 49 percent, and websites and search engine optimization (SEO) with 44 percent. MediaPost

Google: The Rich Results Test is out of beta
Google has taken its Rich Results Test tool out of beta testing, and those marketers still using the search giant’s existing Structured Data Testing Tool should plan to move entirely to the…

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