If we learned anything from 2020, it’s that anything can happen in the world at any time. As a marketer, being flexible and adapting to the ever-changing world as we know it will be your greatest strength. What worked in terms of marketing strategy before the onset of the COVID-19 pandemic is old news. Even further, what may have been relevant three or even six months ago might no longer be a strategy that works today, right here and now.

Our world is shifting fast. As we move into 2021, we want to be mindful of the biggest shifts in marketing, to monitor how we’re adapting and maintaining relevancy as we fight to compete in our respective markets.

Although proactive planning is important, an ever-changing environment can’t support a 12-month plan. At SmartBug®, our teams focus on strategic plans that are flexible and reach no more than three months into the future for that specific reason.

The Secret Marketing Sauce

You’re probably wondering, “What do I need to know to get started on the right foot this year?” I’ll let you in on a little secret … there’s no secret sauce in the world of marketing. There are, however, trends we’re seeing in the industry that we recommend your team adapt to right now.

As marketers, we spend lots of time educating ourselves, adapting, analyzing (often overthinking), and predicting behavior to hopefully drum up buzz for our brands. We don’t always come out on top—failure is inevitable. But maintaining relevancy in the…

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