When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any brand that wanted to sell the entire country something. Moms spent a lot of time watching As The World Turns, so it made sense that Cool Whip would want to be there. The problem with Cool Whip is it wasn’t as entertaining as Donny & Marie*:
Then again, those adorable Osmonds couldn’t help you if last minute company was arriving in 30 minutes and you needed a tasty dessert that also signaled you were not a failure as a mother, or worse, as a hostess.
So brands kind of did their thing, solving life’s problems for you, while the media did their thing, helping you avoid all of life’s problems for as long as possible.
Enter the Internet.
I like to imagine that in 1989, Tim Berners-Lee was sitting in his office at CERN around lunchtime thinking “Damn that grilled cheese looks incredible. If only I could send a picture of it to the entire world, then everyone would see what an amazing life I am leading and I could die happy.”**
Suddenly, while watching Notre Dame get their ass kicked by Bama, you could actually search for what is the best damn beer in the world instead of drinking…