Facebook funnels help guide potential buyers to your product. Have you thought about using buyer personas to create your Facebook funnel?

Buyer personas define your targeted audience and optimize sales. 

In this post, you’ll learn how to create and map out your Facebook funnel with buyer personas. I’ll use my case study about my client, ubiDesktop, to show you real-life examples of each step and how to apply it to your business. 

Ready to get started? 

How Do You Create a Facebook Buyer Persona? 

A Facebook buyer persona targets users who will most likely interact with your ad. Or, better yet, will buy your service. 

You can create a Facebook buyer persona and answer the following questions: 

  • What’s their name? 
  • How old are they? 
  • What are their wants? 
  • What products of yours are they most interested in? 
  • What are their problems? 
  • Who is your seed audience?  

Your buyer personas should look something like this: 

Notice how I created a visual of each buyer persona and answered every question in full detail. The more specific you are about each persona, the more accurate your Facebook audience will be. 

If you aren’t sure how to answer these questions, try one of the following strategies: 

  • Analyze your opt-in forms 

Your opt-in form has readily-available info about your customers, like their job title. You can analyze this info to build a buyer persona. 

Facebook Pixel measures a customer’s action on your site. Use this to learn more about your buyer persona’s…

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