Core Web Vitals and the Page Experience Update: What They Mean for Local Businesses

Google is currently putting together the final changes for a search algorithm update that they’ve announced will land in May 2021

The update is being called the Page Experience update because of its focus on usability rather than things like keywords or search relevance. Google has already provided some information on the update, which aims to measure and potentially rank the experience that a user encounters when visiting a page.

The fact that Google have given so much warning about the update says all you need to know about how seriously to take it. We know it’ll impact organic search results but as of yet, there’s no word on whether there will be any specific impact on Google My Business rankings.

Although this update is due to hit the algorithm in May, there’s no reason not to get ahead of it now and ask yourself,  “what will the Page Experience update mean for my local SEO efforts?”

Here we’ll look at how the update will work and provide some clear and actionable steps to help you optimize your local business website for it.

What is the Page Experience update?

At the very highest level, the update will for the first time implement the Core Web Vitals that Google defined in 2020 into the search algorithm. The aim of those metrics is that users should have a web experience that is straightforward, reliable, safe, and works great on any device.

The Page Experience update is ultimately the leveling up of those metrics from a ‘request’ to a…

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