Happy September and welcome to this week’s edition of #PPC News & Views – featuring sections highlighting paid search, paid social and analytics/reporting, plus the latest from the engines and our very own Clix team!

Paid Search

How to write ad copy that actually converts (and 3 major mistakes to avoid):Your ad copy is the very basic building block of your advertising. Getting it right can be the difference between a milquetoast conversion rate and driving huge value for your clients and stakeholders.

Google Adds Shipping / Return Annotations To Shopping & Search Results: Google announced it has added new shipping and return annotations in Google Search and Shopping results. This works across both the free and paid listings.

Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do: Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare.

Paid Social

4 Tips for Creating the Best Instagram Reels Ads: Instagram introduced Reels in August 2020. The TikTok-inspired short-form video format lets users create multi-clip videos of up to 60 seconds and add audio and effects to them. Reels have quickly become a favorite format for the platform’s users to find fresh content and engage with new accounts.

How to Create WhatsApp Ads:In this article, you’ll find out how to set up your WhatsApp business account and use Facebook ads to let WhatsApp users call or message your customer…

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