Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

Tinuiti

What You Should Know About Google’s New Ad Extension To Capture Lead DataThis post gets straight into what’s changed and why it matters – let’s dig in!

Paid Media Pros

YouTube TrueView Discovery AdsJoe Martinez breaks down how TrueView Discovery ads differ from TrueView In-stream, where your Discovery ads could be placed, and where you can pull additional value from your Discovery ads after the user has clicked on them.

Search Engine Journal

Choosing the Right Keywords to Optimize For: 8 Helpful Tips Number two on this list is often overlooked – don’t miss all these great tips.

WordStream

The 8 Best Remarketing Ads the Internet Has Ever SeenTons of examples for inspiration here!

KlientBoost

37 Google Ads PPC Stats To Make You Daydream Of AgenciesAs if there was a question to manage PPC in-house…

Social Media Examiner

How to Customize Facebook Ads for the Customer JourneyFrom webinar ads to flash sale and testimonial ads – there are six different campaign types here for your cold, warm and hot audiences!

Microsoft Advertising

The agency advantage in a data-driven world

Google Ads

Balance your spend across YouTube and TV with Reach Planner

Facebook

Introducing New Brand Safety Controls for Advertisers

New Extensions Coming for YouTube Ads by Bethany Bey
Amp Up Your User Engagement Data with Google Tag Manager by Tim…

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