Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
Advertising on TikTok: From creating a sponsored lens to a branded hashtag challenge, there are opportunities for brand awareness and earned media if this align with your client’s strategy and audience. Definitely keep an open mind and check this post out!
COVID-19 Fallout: Key Performance Shifts Across Google, Facebook and Amazon Ads: Impressions have soared with Facebook, conversions are impacted on Amazon, and Google spend has declined — get the full analysis here.
Paid Media Pros
Google Ads Remarketing from Event Tracking: In the latest video, Joe Martinez shows us how to set up event audiences in GA for Google Ads remarketing.
6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic: Really good ideas in this one – especially number four and five!
Data Studio Template: Diagnostic Tool For COVID-19 Business Impact To make it easier to monitor GA data, our friends at Seer provided a Data Studio dashboard template as a diagnostic tool.
More Free Stuff: The ZATO Microsoft Ads In-Market Audience List Super useful and fully filterable.
Social Media Examiner
How to Create LinkedIn Sponsored Content Ads: A Walkthrough Step-by-step guide with screenshots to assist with your first campaign.