Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!

From the Experts

PPC Hero

Analytics: What Sources are Stealing Your Paid Revenue Attribution?: It’s every marketer’s nightmare: your marketing success is misattributed! Here are some things to consider when diving into attribution.

Search Engine Journal

Google’s Ads Safety Report: Malicious Behavior Increasing: Google’s 10th annual safety report reveals increases in malicious and misleading ad experiences.

Tinuiti

What is Server to Server Tracking?: “Server-side tracking” is a way to avoid the use of cookies. Learn all about it in this informative post.

AdEspresso

11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples): Here are tips for designing even better Facebook ads.














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