Hello again and happy Friday, readers! We hope you find some helpful resources in this week’s #PPC News & Views!

From the Experts

Practical Ecommerce

How to Show Product Ratings in Google Ads: The process is not simple to enable Product Ratings in Google Shopping, but this article provides a clear tutorial for how to get them implemented and improve trust signals for your brand.


19 Powerful B2B Marketing Strategies That Work Now: This is a great place to source ideas for new B2B strategies in PPC, SEO, email & social media.

5 Steps to Keep Your Facebook Ads Working in iOS 14: Check out this post for details on the impact of iOS 14 on Facebook conversion campaigns.

Search Engine Journal

How Do Facebook Ads Actually Work? Here’s What You Need to Know: Do Facebook Ads really work? Yes, they do. Here’s what you need to know about them and how to set up your first campaign.

Improve Google Ads Performance with These 4 Ad Customizers: Your Google Ads campaigns need to work hard to stand out from the crowd. Have you tried Ad Customizers yet?

Amazon Advertising – New Features & Opportunities for Brands: A nimble Amazon strategy is essential because of the dynamic changes in ecommerce. Here’s what marketers need to know to keep up.

Google FloC Explained – A Guide for Marketers: This guide is a one stop shop for everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to…

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