From the Experts
iOS14 Facebook Advertising FAQs: It’s a source of a lot of questions right now: iOS14. This post includes a lot of useful information that Facebook marketers will want to know about!
What is an IDFA (and How Will Apple’s iOS14 Update Impact Advertisers)?: Another post on this from the angle of what Identifier for Advertisers (IDFA) is and how it applies to iOS14.
Search Engine Journal
14 Essential Data Studio Visualizations for Paid Search Marketers: Bookmark this post as a guide to Data Studio!
December 2020 Updates to Paid Media Platforms: This is from last week, but make sure you didn’t miss anything in December with this monthly summary.
Search Engine Land
2021 resolutions: 5 tips for your Google Ads campaigns: This post has helpful tips for improving profitability in your Google campaigns.
4 Uses for Google Ads’ New Insights Tab: Ahead of this new beta feature rolling out to all advertisers, here are a few ways to put this tab to work in your accounts.