Another Friday…another edition of Clix’s #PPC News & Views! Thanks for reading, and drop any topic ideas you’d like to see our team cover in coming weeks in the comments below!

From the Experts

Social Media Examiner

Instagram Shopping – How To Get More Exposure & Sales: In this article, you’ll find five ways to sell more on Instagram, even if you don’t have Instagram checkout!

How to Budget for Facebook Ads – Forecasting Your Costs: This post provides a simple formula that will help you budget your Facebook ad spend.


The Hidden Art of Manual Bid Management in Google Ads: With so much written in the last few years about automated bidding, this article takes an in-depth look at the lost art of manual bid management as a lost art. managing your bids manually.

Search Engine Journal

5 Tips for Managing PPC After the Coronavirus Outbreak: PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition with this post.

4 Types of Cross-Channel Insights to Power Digital Marketing Campaigns: Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read this article to learn ways to do just that!

Google Dispels Rumors About Bid Strategy Changes: Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies – here’s how you can…

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