There were plenty of updates for this week’s PPC News & Views – thank you, as always, for reading!

From the Experts

Search Engine Journal

Get Ready for Cookieless PPC – Steps to Take Now: With FLoC migration beginning this quarter, what happens to PPC campaigns? This post helps you learn what you need to do now to prepare.

7 Tips for Creating Eye-Catching Instagram Ads: Many consumer-facing brands have found success with Instagram, but it requires solid user and channel knowledge to maximize effectiveness.

AdEspresso

How to Use Google Ads Optimization Score to Make Better Ads: Not all engine-based recommendations are applicable to every advertiser, but this post helps guide you through the Optimization Score option and what could work with proper testing.

Unbounce

“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]: With a fresh quarter in front of us, how can we answer conversion rate benchmark questions for ourselves and clients after an interesting year (to say the least).

PPC Hero

3 Steps To Finding More Time In Your Day: Everyone, no matter who they are, only gets 24 hours in a day, so how can you structure your days so that they’re both fulfilling & productive?

Native Ads Are Like Display Ads…Right?: The difference between Native & Display advertising can be difficult to understand, but this post provides details on how to understand (and explain) the distinction.

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