The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
In May 2020, Google took the step, as they occasionally do, of giving SEOs a heads up about a big change coming to their algorithms. At Moz, we’ve taken advantage of this warning and are introducing a feature that will help SEOs keep their sites up to speed.
So, today I have the pleasure of announcing a new open beta feature available to all Moz Pro subscribers: our new Performance Metrics suite.
The suite includes bulk analysis (on mobile and desktop), of the three Core Web Vitals metrics that are set to become part of Google’s Page Experience update next month. This is part of Moz’s dedication to technical SEO resources in 2021, along with our recently launched Technical SEO Certification, and some more features and content pieces that we’ll be able to share soon.
In this post, I’ll go through the background of Core Web Vitals, and how the new tools from Moz will help to spot, track, and fix page performance issues as they happen. But if you’re eager to just jump in and get started:
Hang on, Core Web … what now? Is this SEO?
Yes — if you care about organic rankings, you need to care about Core Web Vitals and performance metrics in general. As such, this is one of those pieces of technical understanding that is going to have to enter…