COVID-19’s Impact on B2B Software Budgets
31 percent of B2B software buyers say they’ll spend less due to the pandemic, while 30 percent said that spending won’t be affected, according to recently-released survey data. Web conferencing, collaboration, and remote desktop software were the three top segments for expanded spending, the survey also noted. MarketingProfs

90% of people buy from brands they follow on social media, study says
Nine out of 10 people purchase from the brands they follow on social platforms, and the amount they spend climbed 12 percent from 2019 figures — two of numerous findings of interest to digital marketers contained in new report data. Just 23 percent of marketers use social media data for measuring return-on-investment (ROI), the report also noted. Mobile Marketer

LinkedIn Adds Poll Feature
LinkedIn (client) has rolled out a user polling feature to members, offering marketers a new avenue for gathering community sentiment, the Microsoft-owned professional social media platform announced this week. Adweek

Eric Schmidt, who led Google’s transformation into a tech giant, has left the company
Longtime former Google chief executive Eric Schmidt — a staple public face at the company — has exiting the firm, after nearly 20 years with Google and its parent company Alphabet, the firms recently announced. CNET

Digital ad market not yet ‘back to normal’ but recent stability fuels optimism
Advertisers are finding more stability in the global…