6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that...

Why Problem Solving Should Be The Only Value Proposition You Use

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems....

7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

Content, content, content. It seems like content is the only thing anyone can talk about these days. You’ve probably read post after post about how “content is king” at least a...

Comment on How To Add or Update a Business Listing To Mapquest by Andrew...

Mapquest.com, the original online map app, was acquired by Aol several years ago. While the site is no longer...

25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for...

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You...

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before...

Stop Targeting Keywords and Start Targeting Customers

For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily...

A Blog Isn’t a Blog, It’s a Business

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.” It...
- Advertisement -

LATEST NEWS

MUST READ