6 Tips for Building Your Marketing Career
You’ve read the books. You’ve watched the videos.
You’re convinced that you belong in marketing.
Now, all you have to do is put that resume out there and wait, right?
Unfortunately, that...
Why Problem Solving Should Be The Only Value Proposition You Use
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple.
But, can you guess what these three brands have in common?
They all solve consumer problems....
We Analyzed 5,860,631,392 Articles From 64 Countries. Here’s What Facebook Loves!
Facebook reach has continually declined over time.
Nowadays everyone tells me there is no point in even sharing content on Facebook.
But you know what? You can still generate traffic from Facebook.
Yes, traffic...
SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.
As marketers, we invest a lot of our time and energy into SEO.
Considering that Google receives over 66,000 searches every second, we’d be stupid not to.
But when it...
Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You...
Is anyone having deja vu?
Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness.
We’ve seen this before...
A Blog Isn’t a Blog, It’s a Business
I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible.
The post was called, “Winning the Search Engine Marketing War.”
It...
25 Sales Questions to Qualify Your Leads Faster
You can attribute a lot of great relationships to perfect timing.
When you connect with the right person at the right time, everything seems to just fit.
This is especially true for...
Why Problem Solving Should Be The Only Value Proposition You Use
There’s more than one reason why people love brands like P&G, Warby Parker, and Apple.
But, can you guess what these three brands have in common?
They all solve consumer problems....
7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention
Content, content, content.
It seems like content is the only thing anyone can talk about these days.
You’ve probably read post after post about how “content is king” at least a...
The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords
Can you guess how many keywords I rank for?
Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉
And it’s true, just...