Key Learnings from LocalU Advanced, August 2021

 I’ll let you into a little secret. If you’re super-duper into local SEO, and you’re not already attending LocalU Advanced you’re missing a trick. This is where the top minds and actual practitioners in the space get together and share ALL-NEW content including research, case studies, how-tos, and much, much more. I got the chance …

How to Remove Outdated Content from Google

Even if you edit or remove outdated content from your own web pages, that information can still appear as cached data or snippets in Google’s search results for weeks or even months.  Thankfully, you can manually request for content to be scrubbed by using Google’s Content Removal Tool! Simply make a request for Google to …

How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing.  For any beginners, keyword research is the process of finding the words that potential customers use to find solutions to their problems.  Essentially, every time somebody searches the …

How to Run a Virtual Job Fair to Attract Top Marketing Talent

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job …

What are Keywords? – BrightLocal

This is an edited excerpt of the ‘What are Keywords?’ lesson from Claire Carlile’s free How to Master Local Keyword Research course in BrightLocal Academy. We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords.  …

How to recover your rankings after a ranking drop – SEOprofiler Blog

Have your rankings on Google dropped during the past few weeks? Search engine ranking algorithms change all the time. Fortunately, there are things that you can do to recover your rankings. Step 1: Check if it is a real ranking drop The lower search results usually fluctuate much more than the top search results. If …

Brand New SEO Campaign Reporting for HOTH X

For those that are on our HOTH X managed service, we just made a major upgrade to your SEO Campaign reporting that you’re about to get – for free! Every HOTH X campaign gives you access to our Campaign Report on any device. With the Campaign Report, you can monitor your current rankings, monthly traffic, …

Harness the Power of Context Clues for Local Business SEO

For any business aiming to grow in a specific geographic area, local SEO is undoubtedly a powerful marketing tactic. An impressive 78% of consumers will make an in-store purchase after a mobile search with local intent. People making local searches are actively looking to buy, making them an ideal audience for you to target. The …