Four ways you can use AI to optimize your AdWords campaigns

Artificial intelligence (AI) and machine learning algorithms are mainstreaming in a way that was never before possible, and these changes are having a significant influence on the way in which marketers...

Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the...

Closing the knowledge gap: how do you ensure paid search transparency?

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search,...

Are AMP Landing Pages All They’re Cracked up to Be? A Look Into Page...

For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t...

How Dynamic Search Ad campaigns could unlock SEO success

With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the...

A beginner’s guide to paid search

In 2017, it was predicted that $92.4billion would be spent globally on paid search. This figure has grown year-over-year, proving its effectiveness as a platform that advertisers are continually keen to...

Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m...
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