Why AI and international paid media is a match made in hell

When looking back on summer 2018, it’s hard to ignore the optimism that’s been in the air. Sunny weather? Check. England football triumph? Almost! AI as the next big thing in...

The Transformation of Search Summit: Strategies and tactics to harness the next generation of...

On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and search marketing...

Audience expansion and discovery: how to get ahead

One of the reasons we love paid search is because it performs, but its intent-driven nature means it’s not the channel to build scale. The way to do that is get...

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all...

Google Shopping and how to capitalize on your new shop window

Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience. Advertisers have enjoyed the extremely high...

Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus...

If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and...

The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing...

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has taken...

How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part...

How to transfer insights from search to social campaigns

When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This allows you to take an holistic...

Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action...

Conferences, conferences everywhere. SearchLove here, INBOUND there. There’s no shortage of great marketing conferences to choose from, but you’ve...
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