Five great tools to improve PPC ads

  Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search...

How To Write The Best Google Ads Copy & Back It Up on Landing...

Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both...

Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In the...

The Best Landing Page Examples You Gotta Save for Your Swipe File

Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt...

Sloppy PPC Landing Pages Hurt Your Ad Spend. Here’s How To Fix ‘Em.

Median conversion rates hover between 3-6%, according to the Conversion Benchmark Report. But the best? Anywhere between 12-27%. That’s two...

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all...

More For Your Clients, More For You: The Best Way to Give Your Agency...

  The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every...

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis...

Google Shopping and how to capitalize on your new shop window

Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience. Advertisers have enjoyed the extremely high...

Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action...

Conferences, conferences everywhere. SearchLove here, INBOUND there. There’s no shortage of great marketing conferences to choose from, but you’ve...
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