Using Facebook Audience Insights to Target Competitor Audiences

  One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools.  With Facebook’s Audience Insights tool, you can go beyond...

12 Simple Rules to Boost Your Ecommerce Conversion Rates

  Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor...

How to Diversify Your PPC Efforts For Better Results

  Pay-per-click search engine advertising is great for generating short-term profits from internet businesses, but with the difficulties in finding good long-term online advertising platforms, more and more PPC advertisers are seeing their...

7 Examples Of High-Converting Event Landing Pages

  Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and...

How To Get More Reach from Your Facebook Ads

  Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I...

3 Ways to Get More Organic Traffic

Ask any webmaster what the toughest task they face is and most will probably say that its driving traffic. Without traffic, any website might as well not exist. Now, these days,...

How To Retarget LinkedIn Traffic With Astonishing Results

  If you don't already appreciate the importance of retargeting users who have visited your website but haven’t converted then maybe its time you got yourself up to speed. This article, courtesy...

How To Use Facebook Ads Event Tracking Tool Properly

  Tracking is one of the most important tasks any paid search marketing consultant has to get right. You need to know what you are spending, who you are reaching, what they...

How Hyper-Targeted Marketing Helped Zola Change the Wedding Industry

By now, you’ve probably heard something about Zola. If you haven’t, suffice to say that they’re kind of a big deal in the wedding industry. After exploding onto the scene in 2013,...

A visual guide for every Google Ads extension

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s website. In...
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