Are Your RLSA Campaigns Stuck in a Rut?

  RLSA audiences are a staple of nearly every account we work on, but in many accounts we take over, it’s clear RLSA is under appreciated. We take quite a bit of...

Google Ads conversion rates by industry: How do you compare?

Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing...

12 High-Converting Landing Pages (That’ll Make You Wish You Built ‘Em)

Don’t get us wrong: we love good-looking landing pages. The way the colors contrast to draw attention; the striking...

12 Simple Rules to Boost Your Ecommerce Conversion Rates

  Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor...

More For Your Clients, More For You: The Best Way to Give Your Agency...

  The agency life ain’t easy. There’s constant competition to acquire new clients and new agencies are poppin’ up every...

Making Market Forces Work for You: A Q&A With Product Positioning Pro April Dunford

There are only a few instances when I wish I could travel back in time. One is when I’m...

The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies

  With rapid expansion of targeting options, improvements to machine learning optimizations, and the overall efficiency and focus on advertiser needs, Facebook has never been a stronger advertising platform. However, with rapid innovation...

Kenshoo Trends Report – The state of search advertising in 2019 Search Engine Watch

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and...

How to find a PPC management solution for your business

For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other...
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