Growth Insights: Grow User Trust with Consent Management

This is the subhead for the blog post As we outlined in a just-published whitepaper on building user trust in the age of privacy, a clear, accessible, and transparent privacy policy is...

The Guide To Google Ads’ Reach Planner

Google Ads Reach Planner is a powerful tool within the Google Ads UI that can predict total user reach, costs, and frequency based on a number of audiences and budgetary inputs....

How to Bid Like a Pro in Google Ads (in a Fraction of the...

I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day...

Get More Conversions with 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a...

How to optimize paid search ads for phone calls

There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the option...

Amazon Advertising + Prime Pantry: What’s the deal for paid search?  

For many consumers, joining Amazon Prime is a no brainer. From free 2-day shipping to unlimited movie and TV streaming, Amazon Prime offers its members tons of benefits that make our lives easier.   Prime Pantry is one such benefit that maximizes convenience and cost savings for...

How to Create Landing Page Variants & Optimize with AI

You’ve built the perfect landing page. Your headline is simultaneously descriptive and urgent. You’ve got a hero image of someone holding your product, weeping with joy. Your explainer video becomes a...

Top Internet Service Providers for Optimal Digital Marketing

Credit: Pexels/Brett Sayles Gone are the days when businesses could flourish with marketing just on print. This is the era of fast speed internet, with a smartphone in each potential client’s hand....

Closing the knowledge gap: how do you ensure paid search transparency?

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search,...

I feel that my Google Ads Search Impr. Share is very low. : PPC

Not sure that it should really matter.I think you should just focus on obtaining conversions efficiently and getting a volume with which you can deliver a good outcome (that could be...
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