How to Meet the Moment of the 2020 Holiday Season with Your Creative

This is the subhead for the blog post Who could’ve expected that 2020, the year of “clear vision,” would include so many monumental events and milestones? A global pandemic. Protests for racial justice....

2020 Holiday Spend Report: December eCommerce

This is the subhead for the blog post Search surges, social stabilizes in tail end of 2020 holiday season Sr. Search Strategist Shawn Grenald contributed to this report. Search and social advertisers tackled the...

Google Announces More Changes to Match Types

  Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, this...

Don’t let unwanted automated ad extensions keep you up Search Engine Watch

It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency and...

See How This Baby Food Brand Brought in 14,000+ Email Subscribers

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term...

2 Important SEO Factors to Consider in 2021

Search engine optimization is a constantly evolving market, for which website owners should continually stay updated. This will help to protect their sites from any penalties with algorithm updates, as well...

Using Facebook Audience Insights to Target Competitor Audiences

  One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools.  With Facebook’s Audience Insights tool, you can go beyond...

How To Choose the Right Ad Platform for Your Business

When you’re just starting out, it can be a struggle to find simple advice about where you should be...

My last post about Facebook ads got some interest, so posting some more info....

Landing Page BasicsTo sell your products using Facebook or Google ads (or any online marketing), you will want to check a few things first make sure everything is set up properly...

How to Use Consumer Psychology to Win More Post-COVID Business

When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re...
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