How to Rank (and Convert) with Landing Page SEO

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the...

Five great tools to improve PPC ads

Every digital marketer wants to reach the top position on the search engine results. However, if you’ve recently launched a new website or your niche is saturated, starting with paid search...

How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part...

The Best Landing Page Designs to Inspire Your Next Layout

Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is...

The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing...

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades. Mobile has taken...

Data, discovery, consumer-first Search Engine Watch

Noël Reilly, Strategic Account Director at Microsoft, discusses her upcoming session at The Transformation of Search Summit, which will take place on October 25 here in New York. As a prelude to...

Mobile Landing Page Examples That Seriously Set the Bar

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever;...

8 Incredible App Landing Pages (and How You Can Create Your Own)

Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more...

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis...
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