How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to...

Gmail Ads Strategies to Improve Your Campaigns

When Gmail ads first came out years ago, I initially was not a fan. But looking back, my incorrect opinion was my own fault. This is because I looked and set...

Finding Link Building Opportunities By Analyzing Your Competitors

Photo by Dominika Roseclay from Pexels Link building is an effective means for acquiring backlinks of other websites. A backlink is a string of text linked to other websites with the sole...

Setting Up A LinkedIn Ads Marketing Funnel

Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with...

How to Create Irresistible Facebook Landing Pages, with Examples

Imagine a potential customer is sitting in their car, waiting to pick up their kids from school. They’ve got 15 minutes to kill, so they pick up their phone and (because...

Facebook Travel Ads : PPC

Hey all - I've been having trouble finding much if any resources out there for Facebook Travel Ads, and I just came across this gem I thought I'd share in case...

Disrupt Growth by Turning Limits into Opportunities in Q4

This is the subhead for the blog post Do you have any idea what’s going to happen with the election, the stock market, COVID vaccines, or consumer behavior over the next quarter?...

Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]

Hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirnheld are breaking down the biggest digital marketing news stories of the week.Plus, will our real listeners please stand up?New podcast analytics have...

How to Bid Like a Pro in Google Ads (in a Fraction of the...

I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day...

PPC Brand Safety 2020: Search Channels

This is the first of a two-part series about brand safety features in 2020. We’ve all been there: surfing the web when a terribly misplaced ad pops up on the web page....
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