Key Learnings from LocalU Advanced, August 2021

 I’ll let you into a little secret. If you’re super-duper into local SEO, and you’re not already attending LocalU Advanced you’re missing a trick. This is where the top minds and actual practitioners in the space get together and share ALL-NEW content including research, case studies, how-tos, and much, much more. I got the chance …

How to Master Local Keyword Research

Keyword research is one of the most important activities in SEO, and should be at the top of any priority list when it comes to digital marketing.  For any beginners, keyword research is the process of finding the words that potential customers use to find solutions to their problems.  Essentially, every time somebody searches the …

What are Keywords? – BrightLocal

This is an edited excerpt of the ‘What are Keywords?’ lesson from Claire Carlile’s free How to Master Local Keyword Research course in BrightLocal Academy. We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords.  …

Harness the Power of Context Clues for Local Business SEO

For any business aiming to grow in a specific geographic area, local SEO is undoubtedly a powerful marketing tactic. An impressive 78% of consumers will make an in-store purchase after a mobile search with local intent. People making local searches are actively looking to buy, making them an ideal audience for you to target. The …

Local SEO Glossary: Every Term Explained

Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism? Either way, BrightLocal’s Local SEO Glossary explains all the relevant terms to bring you up to speed, and is the perfect partner to our Complete Guide to Local SEO. We’ve also …

How to Leverage Newsjacking for Your Content in 2021 (+Examples)

When it comes to content marketing, there are a wealth of short-term tactics and techniques that your business can adopt. One of the least discussed of these — yet potentially one of the most effective — is a technique known as newsjacking. But what exactly is newsjacking? How can you implement it in your own content strategy? …

Verification of Google My Business Without a Postcard: 2021

If you’ve found this article then you’re almost certainly asking “is there a way to verify Google My Business without a postcard?” It is 2021 after all…  The answer (unsurprisingly) is both ‘yes’ and ‘no’, and you can either skip straight to the details, or find out more about verification first. What Do I Need …

How to Respond To Negative Reviews

Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a clear picture of your company. Studies show that of businesses who respond to bad reviews, …

How to Sell Your Local SEO Strategy to Small Business Investors

Starting a brick-and-mortar business is already difficult enough, but securing funding to support growth is an entirely different battle. In this article, capital-raising expert Dave Lavinsky explains how marketers can use their expertise to help clients grow their business by raising capital, and build a long-term client relationship to boot.  Helping your client to grow …