How to Set Up Google My Business Listings
Google My Business is a core element of local SEO, so it’s important to highlight at this point just how crucial it is that your listing data is accurate and kept up to date.
Research...
Local SEO Glossary: Every Term Explained
Maybe you’re new to the world of Search Engine Optimisation (SEO), or you might be an industry pro who’s moving into a Local specialism?
Either way, BrightLocal’s Local SEO Glossary explains all the relevant terms...
How to Leverage Newsjacking for Your Content in 2021 (+Examples)
When it comes to content marketing, there are a wealth of short-term tactics and techniques that your business can adopt. One of the least discussed of these — yet potentially one of the most effective...
Verification of Google My Business Without a Postcard: 2021
If you’ve found this article then you’re almost certainly asking “is there a way to verify Google My Business without a postcard?” It is 2021 after all…
The answer (unsurprisingly) is both ‘yes’ and ‘no’,...
How to Respond To Negative Reviews
Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers.
Reviews assist consumers in making quick decisions about purchases in...
How to Sell Your Local SEO Strategy to Small Business Investors
Starting a brick-and-mortar business is already difficult enough, but securing funding to support growth is an entirely different battle. In this article, capital-raising expert Dave Lavinsky explains how marketers can use their expertise to...
What Is It and How Can It Drive Sales?
Most of us are as familiar with Google products as we are with our own friends: Google My Business, Google Reviews, Google Maps…
But Google Pointy? Pointy Google? Pointy from Google?! If you haven’t heard...
Local Falcon, Local Viking and more
Geo Grid Local Ranking Tool Comparison: Check out alternatives to Local Falcon, Local Viking, Places Scout, Semrush, and BrightLocal
Welcome to BrightLocal’s guide to geo grid local ranking tools, where we’ll be going into detail...
What Are They and How Do They Help Local SEO?
Every well-rounded local SEO campaign will include some citation building, but how those citations are built, and whether manual submissions or data aggregators are used, will vary from campaign to campaign.
There’s no right or...
How to Make SEO Reporting Meaningful for Local Businesses
Creating local SEO reports that brick-and-mortar clients understand and are relevant to them is a tricky but important job.
But, how can you make SEO reporting more meaningful for the local businesses you work with...
