The 4 Reasons You Chose a Bad Company Name ... Now What?

The 4 Reasons You Chose a Bad Company Name … Now What?

Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin. Sean...
20 Free Local Online Business Directories and Listings You Need To Be In

20 Free Local Online Business Directories and Listings You Need To Be In

Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines.  This is where local search engine optimization...
2020 February 14 MarketingCharts Chart

Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement...

Facebook Adds ‘One-Time Notification’ API to Messenger for BusinessFacebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that...
website-audit

Five Essential Inbound Efforts to Evaluate in Your Website Audit

Building a website for your company is neither cheap nor easy. What it is, however, is necessary for 2019. And once you’ve completed the entire process – from pre-design to launch...
'Outbound' Shouldn't Be a Dirty Word in Sales. Here's Why

‘Outbound’ Shouldn’t Be a Dirty Word in Sales. Here’s Why

By Steli Efti, co-founder and CEO of CloseTruth be told, there’s recently been an obsession with inbound marketing, and sure, for good reason. Inbound marketing works. It involves attracting customers and...

By: My Top 5 Marketing Minds Small Business Can Learn From | Ariel Marketing Group Blog

where you’ll encounter frank, often spicy discussion on Social Media. 5. Brian Clark’s Copyblogger is one of the Must Reads in my inbox. The reality is that you can have...
The Power of "Is": A Featured Snippet Case Study

The Power of “Is”: A Featured Snippet Case Study

I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to...
Should You Gate Your Best Blog Content? (Pros, Cons, and Tips)

Should You Gate Your Best Blog Content? (Pros, Cons, and Tips)

Gated blog content is a tried-and-true way to collect email addresses for your marketing campaigns. But gating all of your best content isn’t necessarily always the best move, either. You should...
Super Bowl Ads Were Short This Year: Here's Why That Worked

Super Bowl Ads Were Short This Year: Here’s Why That Worked

Each year, it seems like most of the Super Bowl is consumed by ads. But this year, when the Super Bowl ended before 10:30 PM EST, some big-game party-goers wondered, "Were there...
How to Build a Site That Converts At the Best Price

How to Build a Site That Converts At the Best Price

How often do you land on a well crafted website and guess just how much it probably cost the owner? Are you able to estimate the pricing of every CTA, logo design,...
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APLICATIONS

How Neil Patel Beat Google’s Core Update by Changing the Game

Recently, one of our favorite industry figures, Neil Patel, revealed something very significant which could be a game changer, especially for those SEO's who...

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