How to Add Products to Your Google My Business Listing, Illustrated

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and …

How to Start a Rental Property Management Business

According to expert research, the property management market is expected to eclipse $22 billion by 2023, with a compound annual growth rate (CAGR) of 8.8%.  This type of growth makes it really appealing for entrepreneurs to start a rental property management business. But managing properties at scale isn’t easy—dealing with tenants, landlords, maintenance, leasing, vacancies, …

Everything you need to know about the Google MUM update

30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want …

Google’s new title tag update, a new button on Twitter and more • Yoast

Camille Cunningham Camille is content manager at Yoast. She writes and optimizes blog posts and enjoys creating content that helps people master SEO. Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. …

6 MarTech Trends in 2021 and Beyond

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry …

Google Shows How to Optimize for Beta Discover Follow

Google added new documentation for a beta feature that allows users to follow a website on their Google Discover feed. The feature allows users to follow a website and see them in their Discover feed when a new article is published. The new feature will show up for users in the United States who are …

The Guide to Targeted-Impact Link Building

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This piece was co-written with James Wirth. Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But …

Google Testing Expandable Search Snippet Carousels

For the past couple of weeks, people have been showing me a feature in Google search that shows expandable snippets in a carousel format. Kind of like expandable sitelinks of some sorts. I thought I saw this before, but it was actually something Bing launched a few months ago, not something Google was testing. Here …