Four steps to create an engagement-based conversion channel

Four steps to create an engagement-based conversion channel Search Engine Watch

Advancing technology and increasing web literacy are turning a “linear” customer journey into an increasingly fragmented one. Here are four steps to creating an engagement-based conversion funnel to overcome this growing...

How to start with SEO? • Yoast

Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. You’ve had this great idea....
My 6-Step Content Marketing Formula That Drives 3,549 Visitors

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can...
The Value of Video in Marketing Today with Joe Martinez [PODCAST]

The Value of Video in Marketing Today with Joe Martinez [PODCAST]

For episode 172 of The Search Engine Journal Show, I had the opportunity to interview Joe Martinez, Director of Client Strategy at Clix Marketing, and a world-renowned expert when it comes to...
SEO myths busted by an ex-Googler

SEO myths busted by an ex-Googler

Every industry has its myths and so does the SEO world. Google tries now and again to shed light on common misconceptions. However, there is only so much a small team...
The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and...
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Google Testing Removing Reviews From Local Knowledge Panels

Google may be testing (or it might be a bug) removing reviews from the local knowledge panel in the search results. It seems so weird that...
Uber Conference

The 8 Best Conference Call Services – 2019 Review

Whether you run a small startup or large enterprise, effective communication is a key to success for any business.Email, instant messaging, traditional phone calls, and video chat all have their place...
Goodbye, Flash : SEO

Goodbye, Flash : SEO

Flash was ahead of its time. Show some respect. fonts other than Arial, Garamond etc. Responsive before the word even existed in any of your vocabularies fun, yeah I said it,...
The Featured Snippet Cheat Sheet and Q&A

The Featured Snippet Cheat Sheet and Q&A

Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't...
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Buying an Apartment Building – Letter of Intent Vs Purchase Offer

"Nobody remembers who came in second." - Charles Schulz Apartment investors that are looking to purchase a property often...

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