As anyone who has filled out a survey for BrightLocal knows (thank you, by the way!), we take customer feedback very seriously.
When we’re prioritizing what products to improve or new features to build, we not only monitor broad market trends, but we listen to you, our hard-working customers, doing your job day after day and making a real difference to your business or clients.
Our aim has always been to make local marketing simple, and we’re quick to acknowledge when we don’t get this right. We’ve listened to your concerns about the accuracy of citation finding and analysis and have completed a major overhaul of our citation monitoring tools to deliver greatly improved results today, and in the future.
The updates we’ve made over the last few months, both behind and before the scenes, have given us—and, hopefully, you—more confidence in our citations results than ever before.
Here’s a rundown of what we’ve been doing to improve all aspects of citation monitoring and auditing in BrightLocal:
1. Intelligent Analysis of Business Data
The requirements of citation sites are ever-changing, and even those that aren’t can treat the same parts of business data in different ways.
So to ensure we’re not just making a ‘one-and-done’ accuracy improvement, we’ve built an internal system that monitors and evolves with the directories themselves, intelligently analyzing site requirements and segments of business information.
We have invested…