According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The Experience When Business Meets Design, Brian Solis.
As an 8 time best selling author, keynote speaker, analyst, futurist, digital anthropologist and Global Innovation Evangelist at Salesforce, Brian is a longtime friend that I’ve been able to collaborate with numerous times on marketing topics.
In a time of darkness, chaos, or confusion, B2B brands have an opportunity to be the light. @briansolis
Brian has a lot of inspiring insights when it comes to the intersection of experience and influence. Not only did he author the Influence 2.0 report that we partnered with Traackr on to research, but he contributed to the introduction of the first research report dedicated to B2B influencer marketing: The 2020 State of B2B Influencer Marketing. Here’s an excerpt:
“In a time of darkness, chaos, or confusion, B2B brands have an opportunity to be the light for their customers and customer’s customers. Meaningful customer engagement starts with discovery. When someone begins their discovery process, what do they find? How do they react? Does your content resonate in a relevant and empathetic way or does it push customers elsewhere?