OppGenetix was faced with the challenge of doubling BrewDog’s total attendance of their Annual General Mayhem event with a goal of 8,000 attendees and less than a month until the event. After meeting with the BrewDog marketing team to better understand their target audience for the AGM event, OppGenetix developed a digital strategy that helped BrewDog completely sell out the event, exceeding their initial of 8,000 attendees by more than 10%.

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