Kicking off the year, Microsoft launched the AI-powered Bing search engine and Edge browser. Now, the engine boasts more than 100 million daily active users. It is causing many to pause and ask: Is Bing back?!

And if you’re a small business owner, can Bing benefit your business?

As the site ticks up its market share, small business owners should be taking note. Why? Because more and more potential customers are using the search engine to find products and services.

Should Your Small Business Be On Bing?

Google still dominates with more than 1 billion users on the platform. However, this shift in market share presents opportunities for small business owners as the site offers unique advantages, such as less competition and access to a whole new user base.

With Bing on the rise, small businesses risk missing out on valuable visibility and traffic by failing to optimize for both platforms.

Bing Optimization for Your Business

Businesses that capitalize on the benefits of Bing’s increasing popularity by optimizing for the site’s specific algorithm will be rewarded. However, that doesn’t mean ignoring tools and tactics that improve their business’s visibility on Google.

Lucky for small business owners, optimizing for Bing is similar to Google. Nevertheless, it’s important to understand the differences between the two channels.

• Use relevant keywords. Just like with Google, using relevant keywords throughout your website can help Bing understand the content of your site….