2020 May 22 MarketingCharts Chart

B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales
65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs

Facebook just bought Giphy
Facebook has acquired popular animated GIF image platform Giphy in a $400 million move that will likely bring deeper integration with both Facebook-owned Instagram and its messaging features, the social media giant announced.Engadget

LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
LinkedIn (client) has tested its variation of the popular ephemeral stories format. When rolled out to the Microsoft-owned platform’s 690 million users, LinkedIn Stories would bring B2B marketers on the platform a new digital storytelling tool option. MarketingProfs

Brand Awareness is Top of Mind in Email Signature Marketing
82 percent of marketers seek brand awareness from email signature marketing, topping the list of objectives in recently-released survey data, which also showed that 48 percent look to drive website traffic via email, while just 19 percent are looking for customer retention, the survey found. MarketingCharts

Google is auditioning candidates to succeed the third-party cookie
With the use of traditional Web tracking cookies largely being abandoned, Google has continued its…

Read More…