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Marketing campaigns get more complex by the day. 

Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. 

To put it lightly, there’s a lot going on behind the scenes. 

Especially complex technical challenges that most consumers and employees will never see or fully understand. 

But thankfully more and more automation tools are popping up to make your life a bit easier.

However, that means choosing the best marketing automation software for your business and team is harder than its ever been. 

From enterprise-grade solutions to the most affordable options, my team and I have researched, tested, and used just about every software you can imagine. And I can honestly say… that’s not an exaggeration. 

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. 

The top 6 options for marketing automation software

1. Freshmarketer – best for small to midsize businesses
2. Pardot by Salesforce – best for B2B companies
3. ActiveCampaign – best for email marketing automation
4. Acoustic – best for enterprise multi-channel marketing automation
5. HubSpot – best for sales, customer service, and marketing automation