As part of our new Conversion Benchmark Report, Unbounce ran a survey of marketers, working in dozens of industries, in early 2020.
We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. How do our expectations line up with the insights revealed by a machine learning analysis of 19 million conversions? How firm is the average marketer’s grasp on industry conversion rates? And how satisfied are they with their current performance?
Of course, 2020 didn’t exactly turn out how anybody expected. (Boy, that’s an understatement.) But your answers provide a unique window into the “best-laid plans” of marketers and underline how—midway through a beastly year—some things may have changed in dramatic ways, while others remain tried and true.
Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages. I thought I’d share some of the results with you today.
Takeaway #1: The most popular digital marketing strategy is a diverse one.
When asked about budgets, the 400 people we surveyed were evenly split in how much they plan to spend on marketing activities in 2020. Answers ranged from less than $5,000 to more than $500,000, and this didn’t always depend on the size of the business.
No matter the heft of their wallets, though, marketers also told us…