Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing.
Staying on top of trends and best practices requires continuous innovation, education and cycles of marketing optimization. The reward for this continuous effort is staying one step ahead of the competition in the form of quality and performance.
Events play a big role in the ongoing effort to draw on the collective wisdom of the B2B marketing industry and last week TopRank Marketing wrapped up speaking and attending our 8th B2B Marketing Exchange conference. In case you missed the conference, here are a few highlights:
Award Winning B2B Influencer Marketing – I am very proud to say that our clients dominated the influencer marketing category of the B2BMX Killer Content Awards.
Dell Outlet was a finalist with a campaign featuring small business influencers advocating on video, audio and test for the value of refurbished computers. Alcatel Lucent Enterprise was the influencer marketing category winner with an innovative awards campaign featuring influencer judges that generated millions in sales pipeline.
Connecting the Dots Between ABM and Influence – For the 8th year in a row I had the opportunity to present at B2BMX and in 2020 it was about how ABM marketers can leverage influencer marketing to improve the performance…